Škoda Auto India Launches ‘Škoda Superstars’ Campaign To Mark 130 Years Of Global Legacy And 25 Years In India
Škoda Auto India Launches ‘Škoda Superstars’ Campaign To Mark 130 Years Of Global Legacy And 25 Years In India
Škoda Auto India has introduced a breakthrough campaign called ‘Škoda Superstars’, as a part of its celebrations to mark 130 years of global of innovation and 25 years’ of success in the Indian market. This campaign recognises and celebrates people who reflect the ambition, resilience and achievement that represent the Škoda brand and its remarkable journey since it was founded in 1895.
The campaign is led by Bollywood star Ranveer Singh, the brand’s first-ever ‘Škoda Brand Superstar’, and uncovers stories of people who had dreams, and turned them into reality. The campaign contains Škoda’s legendary models throughout the time they have been manufactured during the campaign and connects the legacy of founders Laurin and Klement, to today’s changemakers.
Petr Janeba, Brand Director, Škoda Auto India, stated, “The ‘Škoda Superstars’ campaign is more than a celebration—it’s a tribute to the drive, grit, and human spirit that parallels our brand’s own journey. As we reflect on 130 years of automotive excellence and 25 years in India, we aim to spotlight the stories of individuals whose journeys reflect Škoda’s commitment to progress, vision, and excellence.”
Celebrate Your Journey – With a Chance to Travel to Prague
As part of the campaign, Škoda Auto India is inviting customers and fans to share their personal success stories—narratives of goals achieved against the odds. Participants can upload a photo representing their journey that will be artistically combined with a Škoda vehicle in a unique double-exposure style. The most creative submissions will have the opportunity to win tickets to a once-in-a-lifetime experience in Prague, the home of Škoda’s roots.
Through ‘Škoda Superstars’, Škoda will not only celebrate its automotive history, but will also celebrate the deep connection it has with the people who make this success happen for Škoda, literally and figuratively.
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