Ford Shipping New F-150,
Ranger in Unprecedented
Truck Offensive
Ford, the top-selling pickup truck manufacturer globally, is now shipping new F-150 and Ranger trucks to customers across North America; the company assembled 144,000 of the new trucks in the first quarter
Unprecedented new truck rollout offers more choice than ever. The new F-150 comes with EcoBoost, V-8, and PowerBoost Hybrid powertrains in addition to the electric F-150 Lightning, as well as popular Raptor and Tremor off-road trucks; the new Ranger now features the high-performance Ranger Raptor
Demand for Ford trucks continues to grow. In the first quarter, F-Series was America’s best-selling truck and Super Duty sales rose 23%; Ford assembles three out of four hybrid pickups sold in America, with Maverick Hybrid leading the way
All F-Series and Ranger pickups for U.S. customers are assembled in the U.S. Powertrain, transmission, stamping, and final assembly take place at 16 plants across four states that employ approximately 35,000 workers. Production at these U.S. plants support nearly 400,000 American jobs, representing 11 jobs for every direct Ford employee
Ford broadened American truck appeal with the original F-Series, developed high-strength, military-grade, aluminum-alloy bodies to help boost capability, and created the first full-size, light-duty electric truck.
But never in its history has Ford mounted a truck offensive like the one about to hit U.S. dealerships and highways.
Ford has now introduced new versions of Super Duty, F-150 and Ranger since last spring, and combined those nameplates make up 90% of Ford pickup volume. The company is now shipping the all-new Ranger and Ranger Raptor, new F-150, F-150 PowerBoost Hybrid, F-150 Raptor, and F-150 Lightning, and assembled 144,000 of the new trucks in the first quarter.
“The Ford truck lineup has never offered customers so much choice, and never had so many new models coming all at once. No other automaker has a gas, hybrid, diesel and electric full-size pickup, and with trucks from the compact Maverick through Super Duty and off-road versions of every model, Ford has a pickup for nearly every customer use case.”
The rise of DIY, plus a new breed of compact, hybrid, and electric pickups are some signs of growing American truck demand. U.S. industry truck sales climbed 4.5% last year – and will soon get another boost from these new Ford trucks, which join hot-selling models like Maverick and Super Duty.
The compact Maverick pickup, America’s top-selling hybrid truck, brings Built Ford Tough into city centers. More of the top industries that rely on heavy-duty trucks to get the job done choose Super Duty over any other competitor.1
Ford assembles more vehicles in the U.S. than any other automaker2 and employs the most UAW-represented hourly autoworkers. More than half of those team members contribute to F-150 or Ranger production; Ford assembles a new truck in the U.S. every 33 seconds.
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