September Bonanza for Car Buyers: Six Exciting Launches Set to Hit Indian Roads
With the festive season right around the corner, India’s automotive market is gearing up for an action-packed September. For car buyers, this month promises a line-up that includes brand-new SUVs, electric vehicles, facelifts, and even the arrival of a fresh global brand into the country. The festive time of year has been particularly important to vehicle sales in India for a very long time, and manufacturers will do everything they can to catch the eyes of potential customers looking for a new vehicle.
From Maruti Suzuki and Mahindra to Vinfast, Volvo, and Citroën e.t.c, the month of September will have a diverse mix of launches from mainstream automakers to international automakers. Here’s a closer look at 6 cars that will be headlines makers and will only serve to excite the ever more intense automobile landscape coming this month.
- Maruti Suzuki’s New Compact SUV
Maruti Suzuki, India’s largest carmaker, is all set to strengthen its SUV portfolio with an all-new compact SUV launch in the first week of September. Positioned above the Brezza but below the premium Grand Vitara, this SUV will be retailed through Maruti’s Arena outlets, signaling the company’s strategy to make advanced technology more accessible to the mass market.
What makes this SUV even more significant is the possibility of it being the first Maruti Suzuki model equipped with Advanced Driver Assistance Systems (ADAS), which could include features like adaptive cruise control, lane-keeping assist, and autonomous emergency braking. The SUV is expected to share its drivetrain options with the Grand Vitara, including a strong hybrid variant. With its launch scheduled for September 3, anticipation is already running high, as this SUV could redefine value-for-money offerings in the compact segment.
- Mahindra Thar 3-Door Facelift
The Mahindra Thar, a legend in the off-road and lifestyle cruiser segment in the Indian market, is finally going to be refreshed. The second-generation Thar was launched in 2020 and quickly became one of the best-selling Thars in the brand’s history. Five years after its initial debut, the 3-door Thar will have a facelift!
The refreshed version is expected to get various new features based on the recently revealed Thar Roxx, including sunroof, wireless phone charging, and an increased infotainment screen to enhance its lifestyle aspect for consumers. In staying true to the rugged character of the Thar, the styling will be just subtle enough for on-road appeal changes. The same petrol and diesel engine options will also remain unaffected to ensure the brand continues to place focus on off-road capabilities as its best-selling trait.
- Vinfast VF6 and VF7 – A New Player Enters India
One of the most anticipated automotive events of September is the India debut of Vietnamese EV giant Vinfast. The company showcased its portfolio at the Bharat Mobility Expo earlier this year, and now it’s ready to roll out its first products for Indian buyers—the VF6 and VF7 SUVs.
Both models are mid-sized electric SUVs designed to combine sharp styling with practicality. Vinfast has already opened showrooms in key cities and kick-started production at its new facility in Tamil Nadu, marking a serious commitment to the Indian market. Pre-bookings, which began in mid-July, indicate strong interest among EV enthusiasts. With the VF6 and VF7, Vinfast could become a game-changer in India’s rapidly expanding electric mobility space.
- Volvo EX30 – Scandinavian Minimalism Meets Electric Innovation
Volvo will enter the electric SUV segment in India with the new EX30 which will be launched at the end of September 2023. With the EX30, which is marketed as the entry point, Volvo is targeting younger urban buyers who want a premium, compact, stylish, and sustainable SUV.
The EX30 features a 69 kWh battery pack which provides a claimed range of around 475 km from a single charge. What makes it interesting is its interior design approach of Scandinavian minimalism with quirky details making it quite different from other larger Volvo models. After the EX40 and EC40, the EX30 underlines Volvo’s commitment to putting electric vehicles at the forefront of its strategy in India.
- Citroën Basalt X – A Coupe SUV Reinvented
French automaker Citroën has been steadily strengthening its portfolio in India, and September will see the launch of the Basalt X. An updated version of the Basalt coupe-SUV, the new Basalt X comes just over a year after the model’s debut, highlighting the brand’s quick response to market feedback.
The Basalt X gets fresh upholstery, new accents in the cabin, and modern features such as push-button start and a 360-degree camera—features that improve both convenience and appeal. With bookings already underway, Citroën is betting on the Basalt X to resonate with buyers looking for a stylish yet practical alternative in the competitive mid-size SUV space.
A Festive Feast for Car Buyers
September is turning into an eventful month for the Indian automotive market. From Maruti Suzuki’s mass-market innovation to Mahindra’s lifestyle SUV upgrade, Vinfast’s entry into India, Volvo’s premium EV, and Citroën’s updated offering, there are enough launches to satisfy every type of buyer.
When viewed through the eyes of a car lover, every one of these launches signifies the inevitability of the industry—less focus on passenger cars, even more focus on SUVs, rapid adoption of electric mobility, and an encouragement for all segments to offer buyers even more features. For buyers, the festive season starting off properly couldn’t have been better.
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